Welcome to True Visionary Coaching

Looking for business coaching in Tucson? At True Visionary Coaching, we empower entrepreneurs, business startups, and individuals navigating major life transitions to turn their aspirations into reality. Whether you're launching a new business, shifting from the corporate world to entrepreneurship, refining your business strategy, seeking personal and professional growth, or planning your exit strategy, we are here to guide you every step of the way.

Our business coaching approach

Clarifying Your Vision: We help you define a clear and compelling vision for your future, aligning both personal and professional aspirations. Through deep self-reflection, we uncover what success truly looks like for you and create a roadmap to achieve it.

Identifying Core Values and Beliefs: Understanding your core values and beliefs is essential to progress. We work with you to identify those that support your vision and address any that may be holding you back.

Strategic Goal Setting: Your vision is broken down into actionable, measurable goals with clear timelines. We ensure that each step moves you closer to your ideal future while maintaining motivation and focus.

Overcoming Obstacles: Challenges are inevitable, but they don’t have to derail your progress. We help you anticipate potential roadblocks and develop effective strategies to overcome them.

Building a Growth Mindset: Success requires adaptability and resilience. We cultivate a mindset that embraces learning, growth, and the ability to pivot when necessary.

Accountability and Ongoing Support: Consistency and persistence are key to success. We provide the guidance, feedback, and encouragement needed to keep you on track and motivated throughout your journey.

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Who We Work With

  • Aspiring Entrepreneurs

    Who are ready to launch their dream business

  • Business Owners

    Who are looking to refine their strategy and scale their ventures

  • Consultants

    Who are leaving corporate and transitioning into entrepreneurship

  • Client-Focused Professionals

    Who have ambitious performance and revenue goals

  • Founders

    Who are preparing their business for a profitable exit

  • Anyone

    Who needs accountability and ongoing support through their journey

Meet the Founder

Alexandra Sandiforth

Your Visionary Maven

For over 30 years, I worked in the corporate world, including decades in the legal industry, sharpening my problem-solving skills and working closely with professionals across various fields. In 2015, I launched a virtual assistant business, to help entrepreneurs and small businesses streamline their operations.

Over the years, I realized my true passion wasn’t just in the administrative side of business—it was in coaching my clients through the challenges and opportunities of entrepreneurship. I found fulfillment in helping people clarify their vision, stay accountable, and overcome obstacles that stood between them and their success.

That passion led me to become a certified life coach and create True Visionary Coaching, where I now focus on guiding entrepreneurs, business owners, and individuals transitioning into new professional paths. Whether you're launching a startup, shifting from corporate life to running your own business, refining your business strategy, or preparing your business for a profitable exit, I’m here to help you navigate the journey with confidence and clarity.

I spent nearly 40 years in Seattle before relocating to Tucson in 2019, where I continue to embrace adventure in both my professional and personal life. When I’m not coaching, you’ll find me running, cycling, hiking, backpacking, reading, traveling, and enjoying time with friends.

Let’s work together to turn your vision into reality.

  • For nearly a decade, Alexandra has been the solid foundation and driving force behind my business, what I call my ‘behind-the-scenes COO.’ What started as a virtual assistant role quickly evolved into something much greater. Alexandra became my trusted advisor, accountability partner, and business coach. Through every challenge, transition, and big decision, she has been there to guide me with strategic insight, practical solutions, and unwavering support. Alexandra is a game changer. Her ability to see the big picture while keeping me on track with the details has been invaluable. If you’re an entrepreneur looking for a coach who truly understands what it takes to grow a business, someone who’s been in the trenches with business owners and helped them navigate real-world challenges—look no further than True Visionary Coaching. Alexandra doesn’t just offer advice; she becomes an integral part of your success.

    Craig Choffe - Choffe Consulting Inc.

  • For the past seven years, Alexandra Sandiforth has been an indispensable partner in my business and my life. What began as operational support quickly evolved into something much bigger. Alex didn’t just help me run a tighter, more profitable practice; she helped me think more clearly about what was next and gave me the confidence and structure to move forward. Alexandra has a rare combination of steadiness, strategic insight, and practical follow-through. She not only kept me organized and accountable, she guided me through periods of distraction and transition, always making sure I had clarity on the bigger picture. Her ability to listen deeply, ask the right questions, and then roll up her sleeves to make change happen is what makes her so effective, and why I see her new role as a natural progression. What I valued most was her transparency, reliability, and focus on empowering me. I never felt dependent on Alexandra in a limiting way; instead, she helped me own my systems, my decisions, and ultimately, my growth. Along the way, she became a trusted friend whose presence I will miss in the day-to-day, though I know her impact will continue in new ways. If you are an entrepreneur, business owner, or professional in transition, I can say from experience: Alexandra has the vision, discipline, and heart to help you see what’s possible, and the skill to help you get there.

    Lenora Edwards - Lenora Edwards Consulting Ltd

Looking for personalized business coaching?

Let’s get started today.

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