The True Visionary Path

Meet the Founder

Alexandra Sandiforth

Your Visionary Maven


For over 30 years, I worked in the corporate world, including decades in the legal industry, sharpening my problem-solving skills and working closely with professionals across various fields. In 2015, I launched a virtual assistant business, to help entrepreneurs and small businesses streamline their operations.

Over the years, I realized my true passion wasn’t just in the administrative side of business—it was in coaching my clients through the challenges and opportunities of business. I found fulfillment in helping people clarify their vision, stay accountable, and overcome obstacles that stood between them and their success.

That passion led me to become a certified life coach and create True Visionary Coaching, where I now focus on guiding entrepreneurs, business owners, and individuals transitioning into new professional paths. Whether you're launching a startup, shifting from corporate life to running your own business, refining your business strategy, or preparing your business for a profitable exit, I’m here to help you navigate the journey with confidence and clarity.

I spent nearly 40 years in Seattle before relocating to Tucson in 2019, where I continue to embrace adventure in both my professional and personal life. When I’m not coaching, you’ll find me running, cycling, hiking, backpacking, reading, traveling, and enjoying time with friends.

Let’s work together to turn your vision into reality.

A true visionary is someone who can see beyond the common, the ordinary, and the expectations that surround them into the great possibilities of what could be. They are creative, innovative, and often have colorful personalities.

Our Mission Statement

Our mission is to help visionaries turn ideas and goals into action, guiding entrepreneurs and professionals to create meaningful success through clarity, accountability, and intentional growth.

Let’s get started today.

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