Helping Business Owners Move from Vision to Execution

Through business coaching, operational audits, and online business management, I help business owners create clarity, strengthen operations, and build businesses that support their goals.

The Reality of Business Ownership

Many business owners know where they want to go but struggle with one of three challenges:

  • Lack of clarity

  • Lack of systems

  • Lack of capacity

That's where I help.

Whether you need a coach to help you gain focus, an operational audit to identify what's slowing your business down, or ongoing business management support to help execute your vision, we can build the right solution together.

Ways We Can Work Together

Business Coaching

For business owners, professionals, and leaders seeking clarity, accountability, and growth.

Online Business Management

Ongoing strategic and operational support to help your business run more efficiently and effectively.

Business Operations Audit

A comprehensive review of your systems, workflows, team structure, and operations with actionable recommendations.

Why Clients Choose to Work With Me

For over 30 years, I've helped professionals solve complex problems and navigate change. After building my own successful virtual assistant and online business management company, I spent years supporting entrepreneurs behind the scenes as a trusted operational partner, strategist, and accountability partner.

At one point, I was simultaneously supporting the operations of 12 small businesses, giving me a unique perspective into what helps businesses grow and what causes them to stall.

Today, I bring that experience into every client engagement, whether through coaching, operational consulting, business audits, or ongoing online business management support.

  • For nearly a decade, Alexandra has been the solid foundation and driving force behind my business, what I call my ‘behind-the-scenes COO.’ What started as a virtual assistant role quickly evolved into something much greater. Alexandra became my trusted advisor, accountability partner, and business coach. Through every challenge, transition, and big decision, she has been there to guide me with strategic insight, practical solutions, and unwavering support. Alexandra is a game changer. Her ability to see the big picture while keeping me on track with the details has been invaluable. If you’re an entrepreneur looking for a coach who truly understands what it takes to grow a business, someone who’s been in the trenches with business owners and helped them navigate real-world challenges—look no further than True Visionary Coaching. Alexandra doesn’t just offer advice; she becomes an integral part of your success.

    Craig Choffe - Choffe Consulting Inc.

  • For the past seven years, Alexandra Sandiforth has been an indispensable partner in my business and my life. What began as operational support quickly evolved into something much bigger. Alex didn’t just help me run a tighter, more profitable practice; she helped me think more clearly about what was next and gave me the confidence and structure to move forward. Alexandra has a rare combination of steadiness, strategic insight, and practical follow-through. She not only kept me organized and accountable, she guided me through periods of distraction and transition, always making sure I had clarity on the bigger picture. Her ability to listen deeply, ask the right questions, and then roll up her sleeves to make change happen is what makes her so effective, and why I see her new role as a natural progression. What I valued most was her transparency, reliability, and focus on empowering me. I never felt dependent on Alexandra in a limiting way; instead, she helped me own my systems, my decisions, and ultimately, my growth. Along the way, she became a trusted friend whose presence I will miss in the day-to-day, though I know her impact will continue in new ways. If you are an entrepreneur, business owner, or professional in transition, I can say from experience: Alexandra has the vision, discipline, and heart to help you see what’s possible, and the skill to help you get there.

    Lenora Edwards - Lenora Edwards Consulting Ltd

  • What started as an executive assistant role changed over time to coaching and advice. I hired Alex in early 2024 to help me keep the trains running on time for the launch of a new business I led the charge on for my firm. Alex quickly showed her organizational skills and efficient “do-do” list mastery. But over time, our work relationship changed and her emerging talents and interests took over. She sent me a few emails outlining her observations and helping lay out a course of action - the steps a good executive coach would offer. Not long after Alex, announced True Visionary Coaching. If you have the opportunity to work with Alex snap it up. You won’t regret it.

    Ben Jones - Inflection Point Insights

  • Working with Alex is a gift on so many levels. She's smart, creative, and brings a level of partnership to each interaction that makes you glad she's the one you're having the conversation with. I'm so grateful I had the opportunity to partner with her for years -- her support had direct impact on the success of my business, and me personally.

    Suzanne Weller - Weller Collaboration

Not Sure Which Service Is Right For You?

Let's start with a conversation.

Schedule a complimentary consultation and we'll determine whether coaching, an operational audit, or ongoing business management support is the best fit for your goals.